The Purple Cow

Palghat Management Association (PMA) has organized a Webinar on new ideas on marketing and business called “The Purple Cow”. The session was presented by Shri Nibu K John, Director, Mindmine Brand Communications & Corporate Trainer. The discussion was mainly focussed on encouraging people to exhibit their unique skill and abilities to be noticed by others. According to the resource person, ‘in a world where playing safe is the riskiest thing to do, the sure shot way to success is being outstanding.Standing out in the crowd is easier than most of us think, as the whole world is in a frenzy to conform to the norms’. He highlighted the relevance of the idea of Blue ocean strategy which is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.The session was well attended and received by PMA members.